CRM Lead

Gurugram, Haryana, India Full-time

Role Brief:

The Marketing Execution Lead at LimeTray manages a team of 5-7 resources to drive the marketing engagement adoption as well as owns the customer success metrics for the organization.

He/She understands the importance of customer relationship management in F&B industry and gets a complete suite of marketing services - SMS & email campaigns, Loyalty Programs and Digital Marketing (SEO & SEM) - executed for existing clients that stimulate incremental sales, generate repeat purchases and extend customer life-span


Roles and Responsibilities:

  • Drive overall growth and P&L for the marketing execution department
  • Own the product adoption metrics for Engagement product line (CRM, Loyalty program, Feedback & Digital Marketing)
  • Conduct market research to understand the ever-changing marketing requirements of the restaurants and be aligned with the varying demands
  • Collaborate with the Product Management to ensure Product Market fit of Engagement product line at any given point of time
  • Expand the scope of opportunities for marketing services by constantly interacting with the Account Management team as well the clients directly
  • Set-up internal processes and marketing strategies for service up-sell, execution, reporting and resource-allocation basis merchant segmentation
  • Draw insights from quantitative and sentiment analysis and leverage these findings across marketing and product domains to solve for client engagement and churn metrics
  • Manage a team of 5-7 resources for CRM execution to drive adoption, engagement and revenue metrics for the department


Desired Skills and Experience

  • 2-3 years of relevant experience in CRM/Customer success role
  • At-least a year experience in people management (leading a team of at least 4 resources)
  • Excellent understanding of CRM marketing concepts and best practices  
  • In-depth knowledge of Google Analytics and Ad-words
  • Excellent communication and interpersonal skills  
  • Hunger to own the product & take it to the next level
  • F&B industry experience is a plus



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