City Sales Lead

Mumbai, Bangalore, Hyderabad and Pune Full-time

Job Title: Sales Lead

Job Location: Mumbai, Bangalore and Pune

 LimeTray is a product-start-up helping restaurants market, engage and sell to more customers online. 6 out of 10 restaurants shut down in less than a year of starting up & this is not because they serve bad food or are expensive but because they fail to reach out to enough customers to cover costs. With its data driven products and services, LimeTray makes it easier for such restaurants to tap the customer base that now lives online. LimeTray has been one of the fastest growing start-ups in India, and is present Pan India in cities like Delhi, Bangalore, Hyderabad, Mumbai, Navi Mumbai, Pune, Chennai, Ahmedabad, Chandigarh, Jaipur and other cities; in the period of only 2 years and 6 months; with around 250+ employees all over India. Our founding team consists of ISB, NSIT alumni with strong-domain knowledge having built one of the largest online food ordering portal before and we count very successful internet entrepreneurs as our angel investors & advisors. We are also backed by Matrix Partners, one of the top 5 VC firms in India.

When you work with us, you work with a peer group that comprises of people who have previously worked at companies like McKinsey & Company, JP Morgan, Bain & Company, Zomato, FoodPanda and Rocket Internet We manage a 1200+ clientele which includes Big Brands like Burger King, Subway, Brekkie, MK Dabbawala, Krispe Kreme, Tummy Kart, Leopold Cafe, Kaati Zone, Rolls on Wheels, Bhukkad, Beijing Bites, The Chocolate Room, Calvins, Khan Saheb, Night Panda, Tikki TIkki, and many more.

Key Responsibilities :

  • Play a key role in acquiring and engaging the right set of restaurants to use LimeTray's products and help merchants derive maximum value from it 
  • Take P&L accountability of overall revenue generated in a territory including creation and renewal of accounts as well as nurture and develop existing clients, and generate incremental revenues within these accounts by selling additional products and services 
  • Maintain strong relationship with restaurant owners (Specifically Key Accounts of the territory) advising them on issues related to the market and offering solutions on the same 
  • Mentor the team to handle end-to-end client relationships - Responsible for managing the team from hiring and training new recruits to assigning targets, to mentoring, coaching as well as career planning for each member of the team 
  • Provide timely performance feedback to team members and create programs for periodic training on sale techniques, pitching, negotiation, contracting, billing / invoicing and payment collection 
  • Lead the sales team in mapping, tracking, meeting and delivery of new accounts and identifying new opportunities for territory with focus on market penetration and revenue maximisation 
  • Establish sales objectives by forecasting and planning for the annual and quarterly business plan for the territory: Lay down the roadmap for new account acquisition and ensure its execution 
  • Monitor parameters in addition to total revenue such as product penetration, average revenue per person, closure %, conversion per product etc. 
  • Liaise seamlessly with central teams to communicate and assign client requirements to various delivery heads 
  • Create and maintain a culture of strong customer focus to maintain optimum service delivery to merchants in the city 
  • Find further product requirements for maximizing commerce in the city and develop feedback loops for product enhancement 

Skill :

  • 3-4 years of intensive sales and people management experience. Relevant B2B sales experience will be great! 
  • A strong sense of initiative and comfortable managing and working along with diverse teams and multiple stakeholders 
  • A person who is articulate, organized, detail-oriented, tech savvy and can multi-task 
  • Ability to handle objections from client`s end and turn them into opportunity 
  • Ability to identify the pain point of a client and offer a solution through one or other product or service 
  • Timely close a client by swiftly acting on leads and maintaining a healthy closure % (number of conversions: number of meetings held) 
  • Maintains good relationship with clients by acting as their consultant/problem solver 
  • Ability to set, achieve and stretch goals for one self with little or no guidance


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